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The Waterline

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Everything we have published, newest first.


What Kind of Pool Company Are You Building?

What Kind of Pool Company Are You Building?

Eric Johnston

•

Oct 16, 2026

Strategy Is What You Say No To

Strategy Is What You Say No To

Eric Johnston

•

Oct 11, 2026

Make Your P&L Earn Its Keep

Make Your P&L Earn Its Keep

Eric Johnston

•

Oct 4, 2026

Costco: The Discipline Behind Loyalty

Costco: The Discipline Behind Loyalty

Eric Johnston

•

Sep 27, 2026

Does Service Really Pay the Bills?

Does Service Really Pay the Bills?

Eric Johnston

•

Sep 12, 2026

The One-Customer Pool Company

The One-Customer Pool Company

Eric Johnston

•

Aug 27, 2026

A Clean Pool Is Only the Beginning

A Clean Pool Is Only the Beginning

Eric Johnston

•

Aug 24, 2026

Quality. Profitability. Growth.

Quality. Profitability. Growth.

Eric Johnston

•

Aug 24, 2026

Why We’re Publishing The Waterline

Why We’re Publishing The Waterline

Eric Johnston

•

Aug 24, 2026

The Waterline

Business thinking for pool company owners.

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